Netflix is making a big mistake

So... Netflix sent out a letter explaining their recent changes today.  I read it.  I went to their blog to respond to it, and wrote a response only to have their comment system require that I'm a Facebook member.  I'm not.  So without further ado, my open letter to Netflix:

That's a bunch of malarkey.  Re branding a successful brand is always a mistake.  I can see the price increase (though I think it could have been better implemented incrementally), and I can see re-organizing into two different groups.  But the re branding is a mistake, and a bad one.  Amazon.com made the steps to sell things other than books, and they have been successful because now folks know Amazon.com is their one stop shop.  By re-branding you're alienating all the word of mouth marketing you've had through the years.  I can see only one reason to re brand a part of the business, and that's if you're planning on selling it off.  Sooooo, when are you planning on selling off the DVD by mail business?

P.S. if you're new to the Netflix debate, you can read their blog that I'm responding to here:  http://blog.netflix.com/2011/09/explanation-and-some-reflections.html?lnktrk=EMP&g=924FD2284294B084FFA5EF8B00E123120AC0315E&lkid=netflixBlog

Dear Bath and Body Works,

This new lipgloss is crap.  I know it was on sale for like a dollar, and I said at that at that price I just couldn't pass it up, and I collect lipgloss like... well, like a person who has a LOT of lipgloss.  Possibly cause I use it like pretty lip balm, and I have constantly chapped lips, so I use a lot of lip balmy type things.  But neither lip balm nor gloss should be so goopy that I have to have a mirror to put it on.  I use this and am afraid of all the stuff it could rub off on, like my husband.  I won't use it around my husband, and I spent an INORDINATE amount of time with my husband.  And still like him.  So not using your lip balm around him kinda means I might find time to use it once a month.  Maybe.  I urge you to rethink your formula for Mentha Lip Tint, less goopy please!

Thanks,
An obsessive lip balm user